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Start Doug Martin
Doug Martin's coming off arguably the single worst game of his career. You'll still want to start him against the Cowboys. He'll get his carries, with Matt Cassel at quarterback almost certainly being incapable of putting the game out of reach and forcing the Bucs to turn to the pass. More importantly, the Cowboys will be without Sean Lee and potentially Rolando McClain too, which will cripple their already weak run defense: they're allowing 4.2 yards per attempt, ranked 20th in the NFL.
Start Mike Evans
Mike Evans has had two games where he struggled to catch the ball. In both games, he topped 100 receiving yards. Even on his bad days he's getting a ton of opportunities to make plays, and he'll capitalize on some of them every game -- especially with Vincent Jackson and possibly Austin Seferian-Jenkins out with injury.
Making matters even better for them is the fact that the Cowboys are not doing a great job of stopping the pass. They're allowing 6.9 net yards per attempt, ranked 22nd in the league, and the only reason their total passing yardage allowed looks decent is that they
Avoid Jameis Winston
On the flip side, the Cowboys have been outstanding at keeping opponents out of the endzone via the air, and the Bucs have really struggled to score once they get into the red zone. Winston will get his yards this week, but he's unlikely to get touchdowns -- and that's a major component of fantasy scoring.