The Tampa Bay Buccaneers have launched their new ad campaign, and it's a good one. The Light The Fuse video features the first appearance of Darrelle Revis in a number 24 Buccaneers jersey. It also has Gerald McCoy, Doug Martin, Josh Freeman, Mike Williams and Lavonte David showing off their skills while the team's cheerleaders and a handful of fans show up as well.
The Bucs really seem to have overhauled their marketing department the past two years with a much bigger focus on social media and fan engagement. The #Itsabucslife and #NoFlyZone hashtags have been used repeatedly by the Bucs on Twitter, for instance, while they continually post pictures on various social media sites. Promoting the new ad on Facebook is presumably part of that.
The Bucs are using the ad to promote their home opener ticket sales, You will, want to arrange your Tampa Bay Buccaneers tickets via our ticket partner TiqIQ, though, right?