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Are the Bucs utilizing Kellen Winslow correctly?

One of the bigger moves the Tampa Bay Buccaneers made this off-season was to acquire Kellen Winslow from the Cleveland Browns.  We essentially drafted him with our second pick, and given his productivity, it would seem to be a good  "pick."  Though the knocks on K2 are obvious (injury-prone, attitude problem, selfish, can't ride a bike), he brings an obvious presence to the middle of the field and fits into the prototype of a receiving tight end.

But are the Bucs prepared to utilize him to his strengths?

Star-divide

Almost immediately upon coming over to Tampa, the Bucs ponied up a pretty nice contract for Winslow, a 6 year, $36.1 million dollar deal, including approximately $20.1 million in guarantees for a guy who hasn't seen many full season (1 in 5 years, 12+ games in 2 of 5 years).  This would lead me to believe that Morris, Jagodzinski and the entire organization had a way to utilize Winslow as a featured player in the offense. 

To take alook at the numbers, I'm going to focus on the last three yeasr (2006-2008) since he only played 2 games in the previous 2 years to that (2004, 2005).  His numbers are pretty spectacular for a tight end.  Over the 3 year period, he caught 214 passes (high of 89, average of 71) for 2,409 yards (high of 1,106, average of 803 yards) for 11 touchdowns.  The touchdown numbers are a bit light, but I'll chalk that up to the system he was playing in, and the team he was playing for.  All in all, some solid numbers.

To go a bit further, let's look at some of his advanced stats, courtesy of Football Outsiders.

Year
G DYAR Rank YAR Rank DVOA Rank VOA Rank
2008 10 -23 35 -31 35 -11.50% 32 -13.00% 33
2007 16 78 14 85 13 0.80% 24 1.50% 24
2006 16 118 4 111 5 7.90% 12 6.90% 14

Before I even get into the analysis, it looks like the Bucs acquired a player on the decline here.  After posting superb numbers in 2006, his positional ranking and values have fallen witha pretty sharp decline.  But we'll touch on this a bit later.

DYAR, as a refresher, is Defense-Adjusted Yards Over Replacement, or how any player would perform over a "replacement level" player at that position.  Positive number means they contribute X number of yards more than a replacement player and a negative means they are performing worse than the replacement.  We can see that Winslow was 118 yards better than a replacement level player in 2006, putting him 4th (positional ranking only).  Since '06, he's fallen to a point where in 2008, a replacement level player would have netted more yards in the situation.  (YAR provides a similar look, but is not adjusted for defenses)

DVOA or Defense-Adjusted Value Over Average can be recapped as

DVOA breaks down every single play of the NFL season to see how much success offensive players achieved in each specific situation compared to the league average in that situation, adjusted for the strength of the opponent.

We see the same thing, a sharp decline from 2006 to 2008.  You can look at this one of two ways.  One, Winslow is not as good as people think.  His bravado and chest thumping lead to more Sportscenter references, thus he gets hyped more.  Or two, his declining numbers are a product of playing on a Cleveland team that has seen no stability at quarterback, an offense that is stagnant, and a renewed focus on the running game. 

All of this leads to great information for another post, did the Bucs overpay for Winslow, but as Mark McGwire would say, "I'm not here to talk about the past."  I want to look at how the Bucs plan to utilize Winslow. 

We've seen three games in the preseason and Winslow has one more reception than I do.  He has one catch for 5 yards in the first game.  That's it.  I was a bit skeptical of the move to begin with, based on coach Jags history of offense (run, run, run, play action, run) and wondered if a new wrinkle or two would be thrown in.  I'm well aware we're only in the preseason and coaches typically don't spill all the beans in meaningless games, but thus far, Winslow has been utilized like a John Gilmore would be, to block and run short routes.

I've watched all three games, having attended the home game.  I don't claim to see all or know all, but I can't recall a deep route, a seam route, or any type of 10+ yard route for Winslow.  This baffles me.  You bring in a player for a second round pick who, when healthy, has been fairly productive, but you won't allow him to get out of the backfield.  Seems curious.

I don't know if Winslow has been slow to pick up the playbook (that rumor started in OTA's), if he is going half speed to make sure he doesn't get hurt, if the coaches aren't showing their hands yet, or if he's lost a half step.  I'm obviously hoping as a Bucs fan that Jags and Morris are just holding him back until it counts. 

The concerns are the structure of the offense.  I've seen the tight end best used on playction bootlegs, where the tight ends stays to block and then either runs a corner route if he is on the side of the boot, or a mid-level drag if he starts on the non-boot side.  I don't forsee Leftwich doing much boot-legging on the field, so that throws that play out.  If the plan is to run 30 times a game, Winslow will be in blocking and taking more of a beating than a receiver.  (Let's not forget, Morris and Jags both have said they see Winslow as their #2 WR). 

Sure, he can still run routes on a typical 3, 5, or 7 step dropback, same for a regular play action pass, but based on what we've seen thus far, the strengths of our starting quarterback and starting offense, I'm not sold that Winslow will be correctly used as either a top end tight end, or a $36 million dollar man.  The blocking portion could be done by any league average tight end and based on his route tree thus far, number of passes his direction and overall numbers (1 catch, 5 yards) it would seem that either we overpaid, overvalued, underutilized Winslow or are saving it all.  I guess they don't want to wear him out in the preseason, since Winslow's legs half an obvious expiration date.

What do you think?  Removing any thoughts about Winslow as a player, do you think Jags will use him as areceviing threat based on what we've seen so far?

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I can only hope?

So far I’ve seen K2 come up pretty empty handed and J Stevens definetely pick up where he left off- hopefully it’s just everything being new, and weapons being worked in…

by chiefs_55 on Sep 2, 2009 12:18 PM EDT via mobile reply actions  

We can only hope that is becomes a weapon

But it’s only preseason and I don’t think there is much point in questioning what kind of role he will play with the Bucs just yet. With a settled QB and Bryant and Clayton to come back I think we will see Winslow utilized much more

by raul249 on Sep 2, 2009 12:40 PM EDT reply actions  

I agree.

I hope they have been holding him back a bit. I think Lefty missed him on a couple of plays last week. Anyway, nice article I enjoyed the stats.

by McBuc on Sep 2, 2009 1:06 PM EDT up reply actions  

I didn't like the acquisition

not only because I don’t like him personally but because I thought he’s always been a little overhyped. His average yardage etc is about the same as Jeremay Stevens (if you would pull his DYAR, it would be interesting to compare the two). It was never that he stood out so much, but rather that the offense he was involved in included him in every combo of routes.

Anyway, moving on. I think Winslow has the athletic ability for the Bucs to be incredibly creative with him. Line him up in the backfield as a FB, split him out as a WR and use him as a modern-day TE. If Jags doesn’t do this, it was a complete waste of an acquisition because he simply isn’t physical or big enough to be a classic TE.

Also, if he doesn’t get involved this will hurt the entire passing game. Bryant is going to have to rely on help, because we know Michael Clayton is probably not going to draw much attention from backers and safeties.

With all of that said, the offense in general looked very simple. We really didn’t see anything overly clever or anything that stood out. Simple routes, zone blocking on the run game. A lot of passing from 10-15 yards. There is two different schools of thought from head coaches in the NFL. One is to let the playbook fly (we saw this a little bit from the Titans, Vikings, Eagles, etc.). Other coaches show very little of their playbook, in order to use more of it during the regular season. I wouldn’t be surprised with a new coaching staff and new OC that this is exactly what they are doing (Bates, however, did open up the def. playbook a bit though). Not to mention when they are trying to coddle a rookie quarterback and some inexperienced WR. Let’s hope this is exactly what they were doing.

"I have come that you may have life, and life to the max"

by MNeilson on Sep 2, 2009 1:20 PM EDT reply actions  

Ask and you shall receive - Jerram Steven's numbers over last 3 years

Year G DYAR Rank YAR Rank DVOA Rank VOA Rank
2008 14 -10 31 -6 30 -9.70% 30 -8.80% 29
2007 15 87 — 87 — 52.90% — 52.70% —
2006 11 -59 41 -51 40 -26.70% 41 -24.10% 38

www.bucem.com - SBNation's source for all things Buccaneer

by Buc Wild on Sep 2, 2009 1:26 PM EDT up reply actions  

sorry about the formatting, here it is broken into chunks (DYAR and Rank, YAR and rank etc)

Year DYAR Rank
2008 -10 31
2007 87 —
2006 -59 41

Year YAR Rank
2008 -6 30
2007 87 —
2006 -51 40

Year DVOA Rank
2008 -9.70% 30
2007 52.90% —
2006 -26.70% 41

Year VOA Rank
2008 -8.80% 29
2007 52.70% —
2006 -24.10% 38

www.bucem.com - SBNation's source for all things Buccaneer

by Buc Wild on Sep 2, 2009 1:28 PM EDT up reply actions  

So fairly similar in 2008 and 2007

and not at all in 2006. Am I reading this right?

"I have come that you may have life, and life to the max"

by MNeilson on Sep 2, 2009 1:46 PM EDT up reply actions  

Alright, I'll put them side by side so it won't get messy.

Year DYAR (JS) DYAR (KW)
2008 -10 -23
2007 87 78
2006 -59 118

2006 was K2’s best year, followed by two down years that were worse in comparison to Steven’s

Ditto for DVOA

Year DVOA DVOA
2008 -9.70% -11.50%
2007 52.90% 0.80%
2006 -26.70% 7.90%

www.bucem.com - SBNation's source for all things Buccaneer

by Buc Wild on Sep 2, 2009 2:22 PM EDT up reply actions  

Thanks for cleaning that up.

I wasn’t trying to be annoying, it was just hard to scroll up and down.

"I have come that you may have life, and life to the max"

by MNeilson on Sep 2, 2009 3:31 PM EDT up reply actions  

In other news...

Mahan just got dumped….good! He was terrible in the preseason.

"I have come that you may have life, and life to the max"

by MNeilson on Sep 2, 2009 1:47 PM EDT reply actions  

Underutilized

Buc Wild, I think you have to throw out 2008’s numbers- the Browns were so terrible on offense last year, you can’t fault Winslow. I beleive they started the immortal Ken Dorsey for several games.

In the Jacksonville game, I beleive you’ll recall that Winslow was targeted about 15-20 yards down field, and he was wide open-but Leftwich overthrew him by 10 feet. Raheem later blamed Winslow for running the wrong route, but he looked like he’d gotten wide open deep to me. I think that was a glimpse.

by bucsfandave on Sep 2, 2009 2:35 PM EDT reply actions  

I'm hopeful that the 2008 season was a QB problem

and the reason for K2’s decline. We’ll have to see. Don’t forget Gradkowski started 2 games for them last year, and in one of the games had a QB rating under 5 I believe (Note: A quick check of NFL.com showed a QB rating of 8.3 in Week 16, and 1.0 in week 17 for a 2008 season QB rating of 2.8, I kid you not.)

www.bucem.com - SBNation's source for all things Buccaneer

by Buc Wild on Sep 2, 2009 2:39 PM EDT up reply actions  

i've been wondering this for the whole preseason

obviously they have big plans for him, otherwise they wouldn’t have shipped away a 2nd rounder and given him a big contract. we’ve seen almost nothing out of him so far this preseason (though he did get “targeted” twice by leftwich in the last game… i put targeted in quotes because the ball was so horribly overthrown both times that i’m not sure he could have caught the ball if he’d been standing on stevens’ shoulders).

he certainly wasn’t brought in and paid so handsomely to be a blocker. i’m inclined to believe it’s a combination of the coaches not wanting to tip their hand with winslow, and as a result, winslow not wanting to kill himself for a meaningless game. hopefully we’ll see what he’s capable of against dallas.

by OfficerRodFarva on Sep 2, 2009 4:17 PM EDT reply actions  

I don't think

that we can read too much into these preseason games. I mean we are seeing these guys for a MAX on 1.5 quarters and honestly I believe the playbook was totally different because of the QB Battle (Not that the QB battle was a bad thing for Winslow since he is a receiver of sorts). Taking out Winslow’s attitude he truly is (in my opinion) an excellent receiving tight end. I expect in the regular season we will see much bigger things from Winslow as well as the playbook. I mean think about it, Miami basically started the Wildcat in the NFL and from what I seen they have had a pretty lackluster playbook this preseason and with the addition of Pat White I can’t imagine they will keep it that way…

by RuudAwakening on Sep 3, 2009 2:14 AM EDT reply actions  

We'll find out in 10 days what they plan for Winslow

just found it interesting that outside of the trade for him, and him sitting out the first two days of OTA’s, we havent heard a word about him.

www.bucem.com - SBNation's source for all things Buccaneer

by Buc Wild on Sep 3, 2009 8:23 AM EDT up reply actions  

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